If you haven’t heard about blogging for your business then where have you been hiding? It seems everywhere you go that people are talking about creating content – whether that is blog content, video, podcast, visual etc. But what is a blog?
For me, blogging is a great starting point for anyone to get their message out to their ideal customers and establish themselves as an authority in their field.
If you don’t know what a blog is then it’s
“A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.”
What that essentially means is that it’s a space on your website where you can talk to your ideal customers. You can educate, entertain, inform and be useful to those people you want to do business with.
What a blog is not is
A place to tell everyone who visits your website how amazing and brilliant you are and how they should all buy your stuff!
Why Should You Blog for Your Business?
I’ve talked about this a lot on my blog, in webinars and to people I meet. I truly believe that without a blog and an effective website you are never going to be able to effectively communicate to your audience that:
1. You are an expert in what you do
2. That you can help them solve their problems
3. That you are there to help them
That is what a blog allows you to do. It allows you to talk to people and show them that you are good at what you do, that you know what you are talking about and that you are the obvious choice to meet their needs.
But yikes I have nothing to say on a blog and I’m not a good writer.
750 blogs into my Pet Sitting and Dog Walking blog I must laugh thinking back when I told someone I wasn’t keen on writing a blog as I didn’t have much to say about pets and there was probably no-one who would read it anyway!
I totally get it, it’s scary to put yourself out there. What if no-one reads it, what if people read it and make mean comments, what if a competitor sees it and decides to blog as well?
But what I learnt when I started was that I really enjoyed it, I was good at it and most importantly I got the most incredible results.
If you think of your blog as somewhere you can
1. Answer Customer Questions
2. Educate Your Readers
3. Talk About What You Do
It all seems a bit less scary!