Creating content for your business can be time consuming and costly. So there is no doubt that using AI (like Chat GPT) in your Pet Business can be super helpful.
But how should we use it, when should we use it and how can it save us money that can help make our business more profitable.
5 Money-Saving Ways to Harness AI in Your Pet Business
AI definitely has a place in our businesses to help us create better sounding content – however it’s still important to support people who are skilled in content creation and, in my opinion, could be better at helping us in some areas rather than using AI technology.
What makes us special as pet business owners is that we offer a personal service and it would be a shame for that personal connection to be lost if we become too reliant on AI for every day tasks.
Having said that, here are some ways you might find AI works for you.
#1. Engaging Blog Posts
Using AI to generate blog content can not only save you time but also reduces the need to hire freelance writers or content creators. Once you have a clear outline of your blog post and what you would like to include, you can use AI to generate the content for you – saving you money! Hiring a freelance writer for a single blog post could cost around $40-200.
Note – if you are using AI for content creation it’s important to edit your blog posts to make them sound like you. And also to check they make sense and are factually accurate.
#2. Social Media Content
Writing attention-grabbing captions for social media posts can be time consuming and it takes a lot of experience and skill to come up with great ideas. With the AI’s assistance, you can ensure a consistent and appealing online presence without incurring additional costs. Hiring a social media manager can range from $400 to $2,500 per month. By using AI to create engaging captions, you can potentially save thousands of dollars annually.
Once you have created your captions you can use Canva to create your graphics.
#3. Email Newsletters
Drafting newsletter content eliminates the need to outsource newsletter writing or hire an email marketing specialist. The AI’s suggestions can help you create informative and engaging newsletters that resonate with your subscribers. Hiring an email marketing specialist can cost around $50 to $150 per hour.
Note – you want your newsletter to sound like it was written by you so make sure that you edit the tone to sound very personal to your readers. Decide on the sections you want to include in your newsletter and use AI to help you write those sections – rather than just asking it to write a newsletter for pet parents, for example.
You might also enjoy reading: Why Newsletters Are So Important For Your Pet Business
#4. Website Content
Enhancing your website’s copy with AI can save you money on copywriting services. Rather than hiring a copywriter to update your site, the AI assists you in creating compelling and informative content. A professional copywriter may charge anywhere from $1,000 to $5,000 for website updates.
Note – You need an idea of the things you want to say on the pages before you ask AI to do it for you. And this is where a copywriter would be very skilled to help you craft that message. What AI can help with is taking what you wrote already and enhancing it for you.
#5. Guides/EBooks
Using AI to help you create an informative and concise Ebook can save you a lot of time and money. It will help people understand what you do and how you do it – before they even speak to you.
Whether you decide to write an Ebook from scratch or gather a collection of your blog posts – AI will help you bring it all together quickly.
Note – you could have several EBooks for different purposes – some to help potential new customers and others to grow your email list.
You might also enjoy reading: Why Your Pet Sitting or Dog Walking Business Needs an eBook! And What Sort of eBook to Write
