We are all looking for people to engage with us on social media. I mean it’s called social for a reason!
But why do people think that it is ok to just throw up a social media post and hope for the best? Why don’t they give it the love and attention that they want people to show it back?
If you walked up to someone and said here is an article to read – do you think they would read it? No, they would want to hear your excitement about it, understand why you find it so interesting and be encouraged to read it.
That’s why you need to show your social media posts a little love and attention so that people read them and care about them.
5 Things You Can Do To Make Your Social Media Posts More Engaging
#1. Add Emojis
Emojis are a great way to express ourselves on social media. When you write a social media post people can’t hear your enthusiasm and excitement – but add a few smiley emojis and people soon understand the emotion behind the post.
Not only does adding emojis add emotion to your post it also makes the post more eye catching for your readers – so when people are scrolling on their phone your post will stand out to them.
Obviously make sure the emojis are relevant and make sense for the post.
#2. Space The Post Out
Spacing your post text out means that it takes up more space on the timeline and it’s easier to read.
Remember people are always scanning things and so the easier you can make it for them to consume your content the better.
Don’t just add a boring block of text – spread it out with some space in between your sentences.
You can even use emojis if you want to create a list – and place an emoji at the start of each point you want to make.
#3. Make Your Posts Fun
Most people are on social media to be entertained and chat with friends and family. So you need to make sure that your posts are fun.
Most topics you can add something that makes the post more interesting – for example if you were sharing an article about training your dog you could add a funny story about trying to train your own dog. This makes the post more relatable to people and they feel like they are engaging in a conversation with you.
You should approach your posts in a more chatty and conversational tone so people feel like they want to talk back to you.
#4. Make Your Posts Timely and Relevant
Making your posts relevant and interesting makes a really big difference to how much engagement they get. If you are just scheduling posts without thought then you will miss out on a lot of opportunities to get more engagement.
For example, if it’s a particularly warm day and you are sharing articles around caring for pets in the warm weather you are going to get a lot more interest than if you are sharing a dog walking article – because people care about the warm weather and their pets at that moment in time.
If you have an article about taking your dog to the dog park then sharing it Monday morning when most of your ideal customers are at work isn’t ideal – share it when they are off work and looking for something to do.
#5. Add a Call To Action
If you don’t tell people what to do then they will do nothing – so make sure you ask for some engagement.
For example
- Tell us what you think
- Has your dog done this – we’d love to hear
- Share a picture of your pet doing x
- What is your cats favourite x – let us know
When it comes to social media you really do get back what you give. And if you are giving very little how can you expect people will want to chat back to you.
Let me know what your favourite way is to increase engagement on your social media posts in the comments below.
