There are so many things we could be doing to promote our business every day. It could be a full-time job for us if we wanted it to be. (I’m not suggesting it should be!)
When we want to up our activity we often resort to paying people to create images, videos, blog posts, social media posts….the list goes on.
And don’t get me wrong I am a big fan of outsourcing activities and do it all the time myself.
BUT over the years I have learnt that I only outsource something once it has proven to convert into sales.
Yes, we want engagement on social media, but at the same time we need to know that if we are paying for that engagement that we are getting new customers directly from that activity.
So, my question today is – Can you honestly tell me that you know where each customer comes from in your business?
Which blog they read, which picture they first engaged with or which video they watched?
If not, then read on for 3 quick ways you can start analysing your results.
3 Ways To Start Measuring The ROI Of Your Marketing Activities.
#1. Google Analytics
I love Google Analytics and could spend a lot more time looking at it than I do. But I tend to focus on looking at how my blogs are performing and how many contact form enquiries were made as a result of those blogs.
I talk a lot about the power of blogging for your business and how it can be a game changer for so many businesses. But I also don’t think enough people look at their Google Analytics to see how their blogs are performing.
And most people who are looking are not looking at how much traffic is coming from organic search (i.e. your blogs being found via a Google search) which in my opinion is where the real results come from.
If you are blogging, or paying someone to blog for you, then you must look at the results you are getting.
Don’t just tick blogging off your to do list and think you are marketing your business. It may be that you need to tweak a few things to get those really good results that we are all looking for.
Bitly is a URL shortner which allows you to track how many people click on the Bitly link. So, for example say you were going to promote your blog post in 3 different places such as Instagram, Facebook and on Twitter, you could create Bitly links and track which one got the most clicks.
Same way if you had created a promotional marketing video for Dog Walking. Create a link for that ad and see how many people click on that link as a result of that video ad.
You could even go as far as creating different landing pages for different promotions and track via Google Analytics how many people went to that page from the ad.
#3. Contact Form
When someone submits a contact form why not have a dropdown on there asking them where they heard about you.
It’s a simple and quick way to collect some data on how people found you.
One of the problems with this is that you can never be sure if people complete this correctly.
It’s easy for people to think they saw you online, when they might have first seen you at an event you did and then looked for you online.
So, with this method don’t be surprised if it’s not always 100% accurate.
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