The answer to this question is pretty simple.
Stop focusing on you and start focusing on your customer. That’s all you need to do.
Instead of thinking about what you want to sell and yelling it as loudly as you can at your potential customers, think about how you can help, inspire or motivate them instead.
Follow the 80/20 Rule
I think sometimes we can forgot that social media is not about me me me. In fact that can really turn people off your account. If you think about it, if you were following an account and all they talked about was themselves and what they had to offer then you would probably stop following them pretty quickly.
Instead think about the things that your ideal customer wants to know about and the things that they will like, share and comment on.
80% of everything you post should be for your customer, with 20% being about your business and what you have to offer.
Focus on being Useful.
If you haven’t read Jay Baers Youtility book I suggest you order it today. He talks about being useful and helping your customers in a way that just makes sense.
Some examples of things that would be useful to a pet owner in your area are:
- The best dog parks
- The best dog collars
- Health tips
- Pet Friendly Restaurant list
- The best vets, groomers, dog trainers, pet sitters, dog walkers
You can even take it a step further and start interviewing some of the people in your area about their services and get them sharing your articles with their followers.
People love to be inspired and made to smile. Do you think your page would be more popular if you shared inspirational articles? Yes it would! And not only will your followers love it they will share it.
Sometimes it’s not always about mentioning your services in everything you post – it’s just about providing a good experience for your followers.
Make People Laugh
A funny video or picture every now and then is great for engagement. Don’t overdo this though – remember you are a business and people need to understand that’s the purpose of your page.
Even better if you have your own funny video you can brand with your company info!
If you are posting pictures of pets you walk, groom or train don’t post too many of them. Yes the owner of that pet will love the picture – but for me it’s not so interesting. Why not make a gallery of pet pics once a week and post them altogether instead. It’s nice to have them on your page – but not so much that every other post needs to be of a dog being walked or groomed.
Let me know in the comments below what you do to make sure your page is not too promotional.
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