In this article I am going to talk about how to promote your pet business on Facebook and give you some of the most important things you need to do to make sure you have an engaged, lead generating Facebook Page. One that people love to follow and importantly that you love to engage with.
How To Promote Your Pet Business On Facebook
#1. Get The Basics Right
You wouldn’t open a shop without making the window nice and pretty – would you? So why start a Facebook page without making sure everything is set up to impress.
Make sure you have the following done to give a good first impression to potential customers.
- Cover Image – I would get someone to create this for you if you aren’t very good at design. It should be professional, sharp, well branded and look like it represents your company. A blurry dark photo of a cat or dog isn’t the right look for your Facebook Page.
- Logo – Make sure you get this re-sized so it displays properly on the page. Again, it’s about creating that good first impression. Somewhere like fiverr is the perfect place to get easy jobs like this done.
- Page Info – Make sure you have all of this up to date and you include links to all the relevant pages on your website. It’s worth reviewing this from time to time to make sure your information is all correct.
- Add Your Services – you can add each service you offer to the home page of Facebook so people can see what you do. This is a good advertisement for everything customers can book with you.
- Update Your Button – Where do you want the main button on your page to direct people to?
Top Tip: Make sure you add your business page to your personal profile so anyone you are chatting with personally can check out your business page.
#2. Use The Features Facebook Gives Us
If Facebook creates features – they want us to use them. And in my experience very often you will get greater engagement and reach using those features.
So, make sure you are using the following:
- Polls (with gifs)
- Backgrounds
- Gifs
- Events
Top Tip: Use emojis on your page posts. They are so much more eye catching than a text only post.
#3. Make Sure You Have A Good Mix Of Promotional V’s Educational V’s Entertainment
In most marketing books you will hear people talk of the 80/20 rule. Where you only promote your business 20% of the time.
This is a great guideline – however from my own testing I have found that the following split of posts works well for me. Note – you should test this for yourself on an ongoing basis.
- 33% Educational Posts – e.g. Pet care tips, infographics, articles, your own blogs
- 33% Entertainment – e.g. Memes, quotes, fun news, interactive posts (such as share a picture of your pet)
- 33% Promotion – e.g. Images promoting services, blog posts and sales pages.
Top Tip: Post when your ideal customers are online. Either use the Facebook insights information – or your own common sense as to when your customers have time to be on Facebook (usually lunch time and evening for me)
#4. Don’t Forget Your Call To Actions
A Call to Action is when you tell someone to do something. For example when you post something you often want to give people a CTA – so they contact you or click the link in your blog.
- Book services
- Check out this link
- Share with your friends
- Tell us about your pets
- Share a pic
Top Tip: If you don’t tell people what to do, they will do nothing!
#5. Keep Growing Your Page With The Right People
It’s important to keep growing your page so more people see your content.
You can do this by:
- Creating content about other businesses and tagging them in it. For example, a review of their services.
- Share your page in your newsletter.
- Add the FB page link to your website
- Run Facebook Ads to pet lovers in your area
Top Tip: Don’t take part in like for likes with other Pet Sitters. While it might feel good to get new likes, they are not your customers and if Facebook is showing your posts to them rather than your potential customers that’s not good for business!
These tips are going to give you a great basis for building a fantastic Facebook page.
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