Often when business owners think of newsletters they think of something highly produced which takes AGES to put together.
They assume they need to hire someone to create their newsletter for them as they are not really sure what they need to send out to their readers.
But that doesn’t have to be the case.
A newsletter can be put together really easily using email marketing software.
And it has a huge number of benefits for your company – which definitely makes the small time investment from yourself well worthwhile.
And in fact a more personal newsletter that comes from you (the owner) is far more powerful than something you had someone create for you.
Why Newsletters Are So Important For Your Pet Business
If you are considering spending time creating a newsletter here are some reasons why it can be so beneficial for your company.
#1. Educate Readers
If you are creating content on your blog then a newsletter is a great way to get more people to read your content. There are so many topics that pet owners want to hear about – for example health, training, diet etc.
Showing your readers that you are educated in these types of topics is positioning yourself as an expert in pets. People are likely to feel much more confident about you caring for their pets if they feel you are well educated in all things pets.
If you are creating one piece content a week it’s a great way to start your newsletter off – leading with something that is going to help them.
For example, you might write a blog about keeping your pets cool in the summer and send that out as part of your newsletter when the weather is really hot. Readers will appreciate tips that will help their cat or dog keep from overheating.
#2. Be Useful
A newsletter is a great way to update people with local information that will be useful to them. And it positions you as someone who cares and wants to help their community.
This could include any of the following:
- Local Events
- Local Offers
- Local News
- Newsworthy Topics – for example if it’s flea season updating people.
If you help people with your content they will think of you when they need to know something about their pets.
#3. Keep Your Brand Top Of Mind
This is one of the most important things your newsletter can do for you – keep you top of mind!
If you are touching base with customers each week with helpful/useful content then how can they forget you when they need your services.
And who will they think of when their friends mentions they need a service you offer? You of course!
Whilst many of our customers will be loyal to use year after year – there are some that don’t use us as frequently and need to be constantly reminded we are here and ready to help.
A quick email weekly can help with customer retention and encourage more frequent travelling. For example if you are reminding people of upcoming holiday dates it might prompt them to plan a trip and book pet care.
Do you send a weekly email? I’d love to hear in the comments.