Are you ready to market your Pet Business and grow your customer base?
Hi! I’m Kate McQuillan. My husband Michael and I own a Pet Sitting and Dog Walking business in Ireland. I have 2 gorgeous dogs and a cat…and I love notebooks and pens!
We started our Pet Business back in 2010 because we didn’t want to put our pets in kennels. It used to break my heart leaving them when we had to travel – so we stopped travelling as much. Having a Pet Sitting business solved that problem – our pets were happy at home and I no longer felt bad for leaving them.
I wanted to let everybody know about our Pet Sitting services as quickly as possible. But we didn’t have a massive advertising budget – we were a small company just starting out.
That’s when I discovered blogging and fell in love with it. Blogging meant we could reach pet lovers all over Ireland. We used social media to amplify the reach of our blogs and business just boomed. People were finding our articles, sharing them and getting in touch to book services. And none of this was paid advertising.
Since then we franchised our business, are in our 8th year of Irelands largest pet competition and we regularly contribute to pet features in the press.
I started the membership to share my knowledge of marketing our business over the last 11 years with people just like us. I love helping people refine their marketing so that it is a lead generating machine. Sometimes just small changes can make a massive difference.
But what I love most is the community of Pet Business Owners in the membership. People that are excited to work on their business, love chatting with other business owners and are happy to learn new things and implement into their business. And most importantly they are such a lovely bunch of people – people you want to hang out with and consider friends.
What Makes Me The Right Person To Help You?
So by now you might be wondering what gives this girl any credibility. Everyone is a Social Media expert these days.
Well here are some stats that you might be interested in.
- I get 52,000 visitors to my website each month – about 70% of which is free traffic from social media and Google search. And these visitors are converting to customers on a daily basis. We know exactly which types of content are working to grow our business.
- I have over 41,000 Facebook Fans which read my blogs, interact with my social posts, share my content and convert to customers.
- I run an annual competition ‘The Nose of Tralee’ that attract thousands of entries, gives us media exposure in the papers, TV and radio and sponsorship. And most importantly it’s given us huge brand awareness.
- I work with brands like Dyson reviewing their products on our blog and am now starting to make affiliate income from the product review content we write.
- I get asked to speak about my techniques for business growth and marketing and have spoken at industry conferences.
- And most importantly I have a genuine passion for what I do and for helping other people achieve the same amazing results we have. It doesn’t need to be hard – you just need to know what to do!
What The Community Have To Say
What Will You Learn In The Pet Business Owners Membership Community
These are the 3 main areas we focus on to help you Market Your Pet Business and Attract New Customers.
#1 Content
Learn how to create content that attracts your ideal customers – blogs, videos, podcasts, ebooks.
#2 Social
Learn how to be social on Social Media and grow a following of loyal fans that promote your business for you.
#3 Customer Retention
Learn how to hold onto your customers as long as possible with email marketing, referral campaigns, customer retention programme and events.
PLUS Additional Bonus Trainings
Discover how to hire, interview, utilise an office manager, use VA’s, answer the phone and run your business profitably…and much more.
The Community Is The Best Part
Yes – we actually hang out together and chat all the time!
Private Facebook Community: This is where you can get daily help, support & encouragement. Whatever questions you have on a daily basis the Facebook Group is there for you to ask questions. You will also get chance to take part in regular business challenges and join the business book club.
Hang Out With Kate: I love hanging out with everyone in the membership and so these sessions are super important to me. I want you to feel like you have my personal support so every week you get to ask me questions ‘in person’ at Coffee with Kate. And during Create with Kate we work on creating content in a 45 min online session.
What The Community Have To Say
Frequently Asked Questions
How Much Does The Membership Community Cost?
$299 for the year
How Long Do I Have Access For?
You have access to all the content as long as you are a paid member.
How do I know this will work for me?
Everything I add to the Membership Site I have personally tried and tested in my business. Your business is no different to mine and so if you implement my teachings you will reap the rewards.
Can you help me 1 to 1?
I do work with members on a 1 to 1 basis. Please contact me to discuss options.
Can I Pay Monthly?
At the moment we are only accepting annual memberships.
How Much Time Do I Need To Spend In The Membership Each Week?
I would recommend spending at least an hour a week learning something new to add to your business. Frequent action to grow your business is vital for your long term success.
Is this really good information? How do I know you know what you are talking about?
I am very much a fan of Social Proof – not just talking the talk, but actually walking the walk. Anyone who tells you they can help you promote a business in an Industry they don’t work in is in my opinion going to struggle to deliver. Feel free to check out my Pet Business website and Social Media.
Website: www.PetSittersIreland.com
Blog: www.PetSittersIreland.com/blog
Facebook: www.facebook.com/petsittersireland
How long before I get new customers?
That’s the million dollar question we would all love the answer to. What I can tell you is that if you do the work consistently then you will be in fabulous position to attract your ideal customers to you.
How Is The Content Delivered?
All content is available all of the time in the Members area. There are articles, videos, audios and webinars.
What Do the Community Think?
If any of you are wondering whether you should join the academy and if it’s worth it. I can 100% tell you that it’s the best investment I have made in my business. You will easily make your investment back in the first couple of months. Kate makes everything so easy for you. If you want to take your business to the next level, this is how you will do it.
Pam, Toronto Dog Walking
Highly recommend Kate for coaching! Currently, I am taking her 90 Day Blogging Course. She is a wealth of information. No need to research what works or doesn’t. No need to teach yourself. She lays it out for you very easily. I am a loyalist and have purchased everything of hers. Notes, articles, resources, images, …the only thing holding you back after working with her is yourself.
Heather, Trusty Tails
Who Is the Membership For?
It’s for you if:
- You want to market your Pet Business and make it the best it can be.
- You are prepared to get stuck in with creating content and do the work needed to attract awesome customers.
- You understand results take time and consistent effort is important.
- You are going to make time to attend the trainings/support sessions and take part in the challenges.
- AND you just want to hang out with positive people who GET YOU! We all have well-meaning friends and family members who think we just play with puppies all day! There is huge value in surrounding yourself with like-minded entrepreneurs.
Who’s It Not For?
It’s probably not for you if:
- If you are a solopreneur who has no desire to grow their business . Most of what I teach is geared towards expansion, getting more customers, growing your brand.
- If you don’t have any time to commit to growing your business. It’s not a magic membership that does the work for you – so you do need to prepared to commit time to it.
- If you don’t have a can-do attitude. We love positive people who are go getters and are eager and willing to learn.