Create Your Content

Whatever content you create it needs to bring value to your followers. Different people respond to different content, which is why it’s important to have a mix of content people can engage with.

Behind the scenes

People love to see what goes on behind the scenes. Pictures of your office, you on the job, your team, a staff meeting, the office dog – all things people connect with.


Have you got a new product coming out or a new service that you want to let people know about? Maybe you are running a holiday promotion that you want people to know about.
Maybe you have written about something a customer would love and you want to mention them in the tweet (don’t overdo it though as it can be seen as spamming).

Helpful Tips or How To’s

What interests your customers? What information are they looking for? These can be tips to do with their pets or general tips, like weather updates, cleaning tips, travel updates, or offers.

Inspirational Quotes
These can be text only tweets or you can create a picture with the quote on. Use to create striking images for Twitter. Tweets with pictures in are proven to get more retweets.

Ask Questions
People love to have their say, so asking questions is a great way to drive a conversation. Keep the questions light and fun. Don’t get into any heavy subjects that could turn into a negative conversation.

Share Newsworthy Stories
Be known as someone who is up to date on what’s happening in the world of pets. If you are scheduling some of your tweets, it’s important to have daily live tweets and interaction as well. News stories make the account look active and up-to-date.

Share Personal Aspects of Your Life
You don’t need to share every meal you ate, every trip to the toilet you made or everything you watch on TV – but a few personal insights about your own pets, days out, or holidays can help people connect with you and build the know, like, and trust factor.
It’s a fact that people buy from people, so giving them a little insight into you as a person can be good.

Offer a Freebie
As with every social media channel you use, you should be trying to get people on your email list. A good way to do this is with a freebie that someone will give their email address to download.
For example, a guide on training your dog, a dog treat recipe book, a dog exercise ebook, 25 games you can play with your dog, 20 homemade dog toy ideas that your dog will love, a guide to potty training your dog, or how to litter train your cat in 10 easy steps.

How To Get More Retweets

In order to get more exposure for the tweets you send, you need other people to retweet them.When someone retweets your tweet then all of their followers will now see your tweet.

Mention people in your tweets.
If you have written an article which you think one of your followers would be extremely interested in then you can mention them in the tweet. For example, Hi @twitteruser thought you might find this article useful when training your new pup.

Link to interesting articles that people will want to share.
The articles you share need to be useful and interesting for your ideal customer. Is it something that is educating or entertaining? Something people will love and want to share with their friends?

Use hashtags.
Hashtags are a great way to get seen by people searching for those topics. Trending hashtags can get your tweets seen by a very large audience. Make sure they are relevant to what you are talking about and write the tweet to join in the conversation.

Use pictures.
Pictures on Twitter are very eye catching and are more likely to get a retweet. Make them eye catching and brand them well.

Ask for a retweet.
It’s ok to ask for retweet once in a while. Just don’t do it on every post and make sure you are giving your followers a good reason to retweet it. Make it fun and/or educational.

Spread your tweets out.
Don’t blast your followers with hundreds of tweets. They are more likely to retweet one tweet that is well-timed.

Tweet when people are online.
Maximise your chance for a retweet by tweeting when people are online.

Retweet other people’s content.
If you share other people’s content, it is likely that they will share some of yours. Share content produced by people who have followers who might be your ideal clients. Retweet is a way to extend your reach, but you need to make sure you are extending your reach to the right type of people.

How Often Should You Tweet?

If you are using software to schedule your tweets throughout the day then make sure you spread them out.

Five to 10 good quality tweets is perfectly acceptable for a business. The key being that they are a mix of different types of content, not just lots of messages that are promoting your business. They need to give value to your ideal customers.

If you are engaging with people and chatting, you will naturally have more tweets.

As with all social media channels, be consistent with your tweets.

When Should You Tweet?

Tweet at times when people are active on Twitter. Without getting into the analytics of when your followers are online, a good guide would be as follows:

  • Commute
  • Coffee Break
  • Lunchtime
  • 9 to 11pm

You should spend your time:

  • Reading and retweeting
  • Sharing new content
  • Finding quality people to follow