2020 Pet Business Owners Marketing Planner

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2020 Pet Business Owners Marketing Planner

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1569153513829{border-top-width: 10px !important;padding-top: 10px !important;}”][vc_column width=”1/2″][vc_column_text]‘It’s no secret that I love social media, but do you know what I love even more?

That I get sales and new clients from my social media posts EVERY DAY!

It hasn’t always been like that and as social media has evolved over the years I’ve learned to adapt and change, beating the algorithm and growing my loyal following and my sales.

And the truth is, it doesn’t have to be complicated!

Especially when you have a secret weapon…[/vc_column_text][vc_btn title=”I already know I want it!” color=”danger” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Fpet-business-owners.teachable.com%2Fpurchase%3Fproduct_id%3D1948059||target:%20_blank|”][/vc_column][vc_column width=”1/2″][vc_single_image image=”4736″ img_size=”full” alignment=”right”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

My 2020 Pet Biz Marketing Planner!

Where I GIVE you every post you’ll ever need to not just grow a loyal audience but drive SALES to your business every day.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]If you don’t know me, I’m Kate McQuillan.

My husband Michael and I founded Pet Sitters Ireland to deliver the pet sitting and dog walking experience we wanted for our pets but couldn’t find.

Local Marketing with flyers and word of mouth in the early days was TOUGH and our budget didn’t stretch to the press and radio ads we’d need to grow our business the way we wanted to.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4869″ img_size=”1065×498″ alignment=”center”][/vc_column][/vc_row][vc_section][vc_row][vc_column][vc_column_text]Sound familiar?!

That’s when I got inspired to get online!

I’d always loved social media and creating the sort of content I’d want to read as a pet owner came pretty naturally.

It wasn’t always easy and I didn’t always feel like I knew what I was doing OR that it would work!

But something told me this was the way to go and if I went ALL IN our business would take off.

And it did!

Using everything I’ve packed into the 2020 Pet Biz Marketing Planner I’ve grown;

  • Nearly 40,000 fans on Facebook
  • 52,000 unique visitors to my website each month
  • A business I have been able to Franchise nationally
  • A brand that companies like Dyson want to review their products
  • Free PR coverage in local & national Press, Radio and even TV!
  • And I’m regularly sought out to be a Speaker at events!

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4886″ img_size=”full” alignment=”center”][/vc_column][/vc_row][/vc_section][vc_row][vc_column][vc_column_text]It didn’t ALL happen overnight and I won’t pretend it didn’t take commitment.

But it’s given us a business beyond what we ever dreamed of! And it wasn’t long before other Pet Business Owners started asking me HOW I did it.

Another thing you should know about me is I LOVE a plan! (not to mention aaallll the pretty stationery to make my plans in ;-))

Planning doesn’t JUST mean my social posts are sorted before the month even begins.

It ALSO means I’m READY to make the most of seasonal events and awareness days to create posts that go VIRAL.

How many times have you kicked yourself for noticing it’s National Love Your Pets Day TOO LATE to get in on the viral-worthy action?!


In 2018 I was inspired to create the first ever Pet Business Owners Yearly Planner.

I wanted a Pet Business focused planner to use for myself and knew my Pet Business Owners clients would love it too!

And it keeps getting bigger and better![/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1569153742708{margin-top: 10px !important;border-top-width: 10px !important;padding-top: 10px !important;background-color: #003890 !important;}”][vc_column][vc_column_text]

What Others Have To Say!

I did not have a professional social media presence. Or more importantly, one my audience would fully engage in. I thought I would have to hire someone and then I saw other professional pet business owners talking about Kate’s marketing planner. If it just gave me a few ideas, the price was worth it. What I did not expect was how comprehensive it is, and was completely blown away. This is a 365 calendar of recognized national and international events, blog ideas, links and more. And there is a facebook group, a think tank of sorts, where ideas are shared and questions can be answered. With Kate’s calendar, I have tripled my engagement in all areas of my social media, and continue to grow – while actually doing less work on my social media than ever!. This has had a direct result in increased clients and company revenue. This is a must-have for every professional pet care company, no matter the size. I can’t get my hands on 2020 soon enough! Robin[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”I LOVE a Plan, I’m In!” color=”danger” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Fpet-business-owners.teachable.com%2Fpurchase%3Fproduct_id%3D1948059||target:%20_blank|” css=”.vc_custom_1589288019626{padding-top: 10px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

What Exactly Is The Pet Biz Marketing Planner?

  • Every social media post you’ll need to grow an engaged audience of buyers in 2020 – just copy and paste (add your own style!) and watch your sales and audience grow!
  • A full calendar of seasonal content prompts & awareness days both pet-related and other super-shareable awareness days (think national chocolate day, national prosecco day – the sort of stuff your audience will love!) – never miss an opportunity to go viral again!
  • A tried and tested framework of the exact varieties of posts that have proven super-engaging for me – NEVER be stuck wondering what to post again!
  • Evergreen Content Ideas including blogs to get you found on google by buying customers, videos & podcasts to create – this is the type of content that generates new clients and sales CONSISTENTLY with no further effort!
  • A list of competitions/challenges you can run on your social media that have helped me get a ton of free PR for my business including national press, TV, radio and sponsorship!

Ideas Just Like This…..

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AND It’s WAY More Than A Planner!

Check out all the juicy BONUSES!

  • Quarterly planning call – get my personal guidance to grow an engaged audience of BUYERS from your social media
  • FREE Facebook Group for inspiration and support to grow your business
  • Weekly prompts and reminders to make sure you’re always on top of the marketing your audience can’t get enough of!

This is NOT a planner you start with great intentions then leave gathering dust after the first few weeks – it’s an interactive EXPERIENCE with a supportive community of like-minded pet business owners and me gently kicking your butt when you need it to stay on track!

A Facebook Group Posting Strategy

  • Actual ideas that you can use to create an engaged group of fans on social media.
  • Things that do and don’t work – and how to make sure you are setting your group up to work for you and your business.

Checklists to Maximise the Reach of EVERY Piece of Content

  • My personal guide I developed to promote my content and make sure even more people see your posts
  • My blog template outline so you can write blogs that get found, read and nurture buyers AND quicker to write than ever.

An Integrated Email Marketing Plan

  • Never be stuck for what to send out to your mailing list with my email marketing template. Just add your own information in each week and send it to your list. Discover the exact types of e-mails your clients will be WAITING for, not just more stuff to clutter their inbox!
  • I’ll also add reminders to your marketing plan to send your newsletter and prompts to keep promoting people to sign up to your list throughout the year.

 Monthly Planning Videos

  • Each month you will receive a planning video which runs through your marketing for the upcoming month and gives you lots of ideas and inspiration to make your marketing the best in your area!
  • A chance to take the time and plan that viral-worthy content around the seasonal events and awareness days and seasonal offers most relevant to YOUR audience.

Quarterly Planning Call

  • Every quarter we will all get together online and work through your plan for the upcoming quarter. Get my personal insights on YOUR business and how best to market your business like a pro!!
  • Ask questions, get feedback and be totally prepared to have the best marketing in your area.

How To Video Tutorials

  • How to use the planning & scheduling tools I use to make creating a full multi-platform content plan quicker and easier than ever
  • How to create images to use on social media with no budget
  • How to use the inbuilt features on FB and Instagram so you don’t need to create fancy graphics

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Don’t Take My Word for It! My Clients LOVE the Marketing Planner;

Kate is amazing and her courses are a must! The Marketing Planner has been a huge boost to my business and a load off my mind. It helps me plan all of my social media without putting in endless time and gives me a ton of ideas!  Liana


I love the planner and have used it so much this last year. I am really excited about the 2020 planner. Really love the coaching calls with you too.  Kelley


I purchased the Marketing Planner from Pet Business Owners hoping to get some inspiration for what had become pretty stagnant marketing for my business on Facebook.

When I opened the planner, I was blown away by all of the content that was included – ideas I hadn’t even considered! The daily content calendar hands me a day-to-day guide of exactly what to post.

The how-to videos inspired me to create graphics and find quick photos to post each day along with the content.

From blog ideas to email marketing, blog templates and Facebook Group marketing – the planner provides an all-Inclusive marketing plan for those on a budget or with a do it yourself mindset. The results I experienced with the planner created incredible momentum with not only engagement on social media but increased new client requests which increased our overall business! There is truly nothing else like it on the market and I highly recommend it for anyone wanting to grow their business! Jessica[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1589287371423{background-color: #ffffff !important;}”]

What Next?

Ready to be inspired, prepared and supported to ACTUALLY DO THE WORK and create social media that’ll become the life-blood of fresh sales into your business?

  • Done for you easy to implement copy and paste content
  • Quick and simple planning hacks to get it all done in just a few hours a month so you can get on with running your business
  • Free, fast and EASY graphic creation tutorials
  • Tried and tested e-mail templates
  • Community and support in the Facebook Group and Planning Calls
  • Regular prompts full of practical tools to make it fun and easy so you ACTUALLY STAY CONSISTENT

Then what are you waiting for?!

I can’t wait to help you make this your best year on social media EVER![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”BUY NOW” color=”danger” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Fpet-business-owners.teachable.com%2Fpurchase%3Fproduct_id%3D1948059||target:%20_blank|”][/vc_column][/vc_row][vc_row css=”.vc_custom_1569154183781{margin-top: 10px !important;border-top-width: 10px !important;padding-top: 10px !important;}”][vc_column][vc_column_text]

Got Questions?

Is it suitable for all types of Pet Businesses?

Yes, it can be used with any pet business – trainers, groomers, vets, daycare, photographers

How much help will we get from you?

You will get access to me via the Facebook Group and via our planning calls

What if I didn’t use it as much as I wanted to last year?

I get it…So this year there are going to be a lot more prompts via the Facebook Group and Email to help you stay on track.

Do I need to credit you every time I post something from the planner?

Absolutely not, when you use your planner there is no need to mention me at all. I am here to help – but the planner is all yours![/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1569154173412{margin-top: 10px !important;border-top-width: 10px !important;padding-top: 10px !important;}”][vc_column][vc_btn title=”BUY NOW” color=”danger” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Fpet-business-owners.teachable.com%2Fpurchase%3Fproduct_id%3D1948059||target:%20_blank|”][/vc_column][/vc_row]

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