2022 Pet Business Owners Marketing Planner

Are you ready to get serious about Marketing Your Pet Business and Building A Community of Engaged Followers?

It’s no secret that I love social media, but do you know what I love even more?

The fact that I know how to get sales and new clients from my social media posts EVERY DAY!

You see… marketing doesn’t have to be complicated!

Especially when you have a secret weapon…me and my marketing planner!

If you have ever felt

  1. Overwhelmed when you go to post on social media because you are not really sure what to post (so you end up posting nothing)
  2. Or that you just don’t have time to figure your marketing out and need someone to tell you what to post and when – and make it nice and easy for you!

Then this Marketing Planner is for YOU!

The only Marketing Planner that is designed by a Pet Business Owner specifically for other Pet Business Owners – that gives you your social media posts and content ideas for every day of the year.

And to help you succeed with your planner I will be doing a LIVE training (with Q&A) on how to use the planner – what to post from your planner, when to post it and how to make it your own. (Training Date to be confirmed)

“With Kate’s calendar, I have tripled my engagement in all areas of my social media, and continue to grow – while actually doing less work on my social media than ever!. This has had a direct result in increased clients and company revenue.”

-Robin

“I LOVE Kate’s Marketing Planner. Quite frankly I think I would be lost without it. I’m super busy and not tech savvy. It gives me content and strategies on how to approach social media, how to get reviews, write the perfect blog and tons more. It is a great planner for busy business owners. It helps me succeed at marketing even though I would otherwise not have a clue as to what to do. It is just what I needed!”

-Jenorise

What Is The 2022 Pet Biz Marketing Planner!

This is where I GIVE you every post you’ll ever need to not just grow a loyal audience but drive SALES to your business every day.

And it’s not just for Facebook – you can use the Marketing Planner content on Instagram, Twitter and even Linkedin.

The Planner Includes:

  • Every social media post you’ll need to grow an engaged audience of buyers in 2022 – just copy and paste (add your own style!) and watch your sales and audience grow!
  • A full calendar of seasonal content prompts & awareness days both pet-related and other super-shareable awareness days (think national chocolate day, national pet lovers day – the sort of stuff your audience will love!) – never miss an opportunity to go viral again!
  • A tried and tested framework of the exact varieties of posts that have proven super-engaging for me – NEVER be stuck wondering what to post again!
  • Evergreen Content Ideas including blogs to get you found on google by buying customers, videos & podcasts to create – this is the type of content that generates new clients and sales CONSISTENTLY with no further effort!
  • A list of competitions/challenges you can run on your social media that have helped me get a ton of free PR for my business including national press, TV, radio and sponsorship!
  • FREE Facebook Group for inspiration and support to grow your business (PLUS you can invite your office assistant to join this group if they are helping with your social media)
  • Weekly prompts and reminders to make sure you’re always on top of the marketing your audience can’t get enough of!
  • Access to ask me questions when you get stuck!

And with these cool Bonuses (in addition to the Marketing Planner) 2022 is set to be an amazing year of growth.

BONUS 1 – How I write my promotional posts on social media (with examples you can copy and paste) that will take your audience from engagement to bookings

BONUS 2 – How to format your posts on social media to make them eye catching and encourage engagement

PLUS: A full LIVE training (with Q&A) on how to use the planner – what to post, when to post it and how to make it your own. (Training Date to be confirmed)

Basically….Everything you need to make your life easier when it comes to marketing your business and generating new leads and sales.

“Kate is amazing and her courses are a must! The Marketing Planner has been a huge boost to my business and a load off my mind. It helps me plan all of my social media without putting in endless time and gives me a ton of ideas!”

-Liana

“Kate’s planner dives deep into your monthly, weekly and daily goals. She helps plan your social strategy, content days, business goals, and so much more. Like your business, this planner is one of a kind and designed to help you plan your work. Her FB groups and email reminders and fun challenges keep you thinking about marketing and planning. It’s a must have for those who say they don’t have time or can’t figure out where to begin with marketing.”

-Kimberly

Who Am I?

If you don’t know me, I’m Kate McQuillan.

My husband Michael and I founded Pet Sitters Ireland to deliver the pet sitting and dog walking experience we wanted for our pets but couldn’t find.

Local Marketing with flyers and word of mouth in the early days was TOUGH and our budget didn’t stretch to the press and radio ads we’d need to grow our business the way we wanted to.

Sound familiar?!

“Kate’s marketing planner has been such a helpful tool in my pet business. She really takes the guesswork out of trying to figure out what to say and when to post on social media. As a busy pet business owner, I no longer have to worry about missing a special pet holiday or coming up with unique blog topics – Kate has done all of that for us! Knowing that I just need to whip up a quick graphic here and there takes a huge load off my already-full plate. I’m so grateful that Kate provides this amazing pet business marketing planner year after year.”

-Melanie Haynes

That’s when I got inspired to get online!

I’d always loved social media and creating the sort of content I’d want to read as a pet owner came pretty naturally.

It wasn’t always easy and I didn’t always feel like I knew what I was doing OR that it would work!

But something told me this was the way to go and if I went ALL IN our business would take off.

And it did!

Using everything I’ve packed into the 2022 Pet Biz Marketing Planner I’ve grown;

  • Nearly 42,000 fans on Facebook
  • 8,200 followers on Instagram
  • 52,000 unique visitors to my website each month
  • A business I have been able to Franchise nationally
  • A brand that companies like Dyson want to review their products
  • Free PR coverage in local & national Press, Radio and even TV!
  • And I’m regularly sought out to be a Speaker at events!

But don’t panic – you don’t have to grow such a large social media following and online presence. The Marketing Planner works for businesses of all sizes. And remember you will be working on your planner alongside other like-minded Pet Business Owners.

“I’m a huge fan of the Pet Business Owners’ Marketing Planner. I’ve used it for the last three years to guide me with my social media and business marketing. Not only is it filled with helpful information, but it guides you monthly and helps keep you on track. Creating a marketing calendar is overwhelming, but with the guidance of this planner, you can’t go wrong. I highly recommend Kate’s marketing planner for any pet care business that wants to step up their marketing and see results when doing so.”

-Nicole

Hear What Kelley Has To Say About The Planner

It didn’t ALL happen overnight and I won’t pretend it didn’t take commitment.

But it’s given us a business beyond what we ever dreamed of! And it wasn’t long before other Pet Business Owners started asking me HOW I did it.

Another thing you should know about me is I LOVE a plan! (not to mention aaallll the pretty stationery to make my plans in ;-))

Planning doesn’t JUST mean my social posts are sorted before the month even begins.

It ALSO means I’m READY to make the most of seasonal events and awareness days to create posts that go VIRAL.

How many times have you kicked yourself for noticing it’s National Love Your Pets Day TOO LATE to get in on the viral-worthy action?!

NEVER AGAIN!

In 2018 I was inspired to create the first ever Pet Business Owners Yearly Planner.

I wanted a Pet Business focused planner to use for myself and knew my Pet Business Owners clients would love it too!

And it keeps getting bigger and better!

“The results I experienced with the planner created incredible momentum with not only engagement on social media but increased new client requests which increased our overall business! There is truly nothing else like it on the market and I highly recommend it for anyone wanting to grow their business!”

-Jessica

What Exactly Is The Pet Biz Marketing Planner?

This is NOT something you start with great intentions then leave gathering dust after the first few weeks – it’s an interactive EXPERIENCE with a supportive community of like-minded pet business owners and me gently kicking your butt when you need it to stay on track!

This is a marketing planner specifically designed for Pet Business Owners, by a Pet Business Owner, that is packed with marketing content for the entire year.

You will get:
  • A social media post written for you for every day of the year that you can use
  • Promotional posts that you should create throughout the month to sell your services
  • blog post title for each week (plus access to all the titles from the last 4 years of the planner!)
  • Competition/Contest ideas for each month
  • Facebook group with weekly updates and support

PLUS

  • guide to using the planner and getting the most out of it
  • goal setting guide for 2022
  • Annual and monthly planning templates
  • A 2022 content planner with key pet awareness dates included

And with these cool Bonuses (in addition to the Marketing Planner) 2022 is set to be an amazing year of growth.

BONUS 1 – How I write my promotional posts on social media (with examples you can copy and paste) that will take your audience from engagement to bookings

BONUS 2 – How to format your posts on social media to make them eye catching and encourage engagement

PLUS: A full LIVE training (with Q&A) on how to use the planner – what to post, when to post it and how to make it your own. (Training Date to be confirmed)

Basically….Everything you need to make your life easier when it comes to marketing your business and generating new leads and sales.

Hear What Beverly Has To Say About The Planner

AND It’s WAY More Than A Planner!

This year I am adding another level to the planner and introducing a theme.

Be Social Be Seen!

 

Placing much more emphasis on making your mark in your local area and getting to know your community online.

Looking over what worked best this year for people using the planner it’s really clear that hyper local content has been hugely successful and also community building.

So there will be a big focus on being social (which is always fun!) and also being seen in your local community.

Don’t worry though – the planner will still include all the normal amazing content – but this focus I know will make it even more amazing! And you are going to have fun with it too.

“I love the planner and have used it so much this last year. I am really excited about the 2022 planner. Really love the coaching calls with you too”.

-Kelley

What Next?

Ready to be inspired, prepared and supported to ACTUALLY DO THE WORK and create social media that’ll become the life-blood of fresh sales into your business?

How does it work?
  • Each day you have a social media post that you can post on Facebook, Instagram, Twitter or even LinkedIn.
  • You also get daily reminders to post about your services, promote your newsletter, share your blogs etc.
  • At the start of the month you can decide which blogs you want to write for your website
  • If you want to run a contest there are ideas there for you too. Just fun and interactive things to engage your audience.
  • Plus you get goal setting sheets, annual and monthly planners PLUS a 2022 planner with all your pet awareness days.
  • And if you need any feedback or want any additional ideas for content the Facebook Group is there to ask questions.
  • Oh and if you REALLY want to get committed to your content you can join my Marketing Membership Group

What are you waiting for?!

I can’t wait to help you make this your best year on social media EVER!

“I purchased the social media planner with content to schedule posts for the entire year. This was SO worth the investment and I’m able to schedule out the posts in advance via Buffer.”

-Christina

Got Questions?

Here are some anwers that might help you

The planners will be available to download November 13th

The planner is digital – but you can of course print it off and bind it at any local store.

Yes, it can be used with any pet business – pet sitters, dog walkers, trainers, groomers, vets, daycare, pet photographers.

You will get access to me via the Facebook Group and you can email me anytime with questions
And you can of course upgrade to the Membership Group if you want want to really up your marketing to the next level.

If you used any of the planner last year then it’s likely that you benefitted from it. I don’t expect everyone to use every single part of the planner – but they should be committed to making as much use of it as they want to/can.

Absolutely not, when you use your planner there is no need to mention me at all. I am here to help – but the planner is all yours!
The planner is however only for your use – you cannot share the planner with other people, sell or reproduce the planner in any way.

Due to the digital nature of this product it is not possible to get a refund – so please be sure it’s for you before you purchase.