It’s tempting to rush into the New Year with new marketing ideas and not stop to think about what worked last year. When actually it makes more sense for you to do more of what worked already than start re inventing the wheel again this year.
If it worked – why change it!
Take some time to look at the following:
Google Analytics. Which of your blog posts generated most traffic and which led to people reading more blog posts? If Facebook or Twitter a bigger traffic generator? Are people staying on your site longer for certain types of posts than others?
Social Media. Which of your channels is driving the most sales? Which are you getting more engagement on? Which types of posts did better? – Images or Blog Posts? Do people like fun or informative posts?
New Customers. Where did they come from? Blog posts? Facebook Ads? Google Search? Referrals? Finding this out will give you a chance to discover where most of your business comes from.
Once you have this data that start to look at where you can implement more of what people want or re promote what already worked.
You might enjoy reading: How To Check What Content Is Generating Leads For Your Pet Business on Facebook & Instagram
Plan Your Next 3 Months
Planning an entire year can seem a little bit daunting and it’s a bit of a big task really. I plan my entire year in terms of main themes, but I only really get into the nitty gritty 3 months out at a time.
I look at a number of things as part of my plan.
- Blog Topics
- Social Media Posts
- List Building Ideas
For each of those I create a list of the titles for each week and the days I will publish on. This gives me a good outline of marketing to get started with.
Ideas for Marketing Your Pet Business in January
My focus for January would be on:
- New pet owners – everything they need for their new pets.
- Dog Training
- Cleaning Tips for pet owners
Why? Well people get new pets, they make new year’s resolutions about how well trained their dogs will be and they want to start the year with a clean house!
Keep it simple! Think what people are doing now and how you can help them.
Pet Days Of The Year
- Jan 2: National Pet Travel Safety Day
- Jan 2: Happy Mew Year for Cats Day
- Jan 5: National Bird Day
- Jan 14: National Dress Up Your Pet Day
- Jan 20: Get To Know Your Customers Day
- Jan 21: National Hug Day
- Jan 22: National Answer Your Cat’s Questions Day
- Jan 24: National Peanut Butter Day
- National Train Your Dog Month
- Walk Your Pet Month
- Adopt a Rescued Bird Month
Let me know in the comments how you plan to market your Pet Business in January