When you think about how you search for information about a product or service it always comes back to looking on Google for the answer. Apart from asking Friends/Family members Google really is the only place to get answers from. So it makes sense to address every question a customer might ask on your website so that they can educate themselves. There are also other ways that you can use your blog to help you get more sales.
How Blogging Helps With Customer Enquiries To Get More Sales
#1. Outline Your Policies
Do you ever get asked why you do certain things in your business over and over again and you feel you are repeating yourself either via email or phone? I know for us we get asked a lot of the same things, for example why we don’t do group dog walks, why we must visit your cat every day and so on.
These are all things that you can create a blog post stating the answer to the question and then when you get asked that question you send them the blog post.
It’s a much easier way to deal with things. Instead of feeling like you are justifying your processes you can explain it’s a great question and you will send them some details all about your processes and why they are in the best interest of their pet.
#2. Show Your Authority
I’ve mentioned this before, but an active blog with lots of pet related information adds great credibility to you and your business. It’s shows that you are an active business owner, you are interested in the welfare of pets and that you know what you are talking about when it comes to pet care.
When you are creating your Newsletter you have content to add to it, if you have a FB group for your business you now have articles to share, if one of your clients has a question about training their dog you probably have something written about that. It’s all content that makes you extremely useful and keep your client a happy and loyal customer for years to come.
Don’t underestimate the power of appearances. People tend to think one company is better than another if they look the part – website design, systems, processes, blog posts!
#3. Helps People Make A Buying Decision
Did you know that 70% of people make a decision about using you BEFORE they talk to you. This is where your blog is going to crush it for you!
It’s giving you that edge above your competitors, it makes you more trustworthy and it helps you be more efficient.
Everyone wants information in this day and age. We just can’t get enough of it. If people can’t find what they are looking for straight away then they look elsewhere. You must have done it yourself! You Google your question, you can’t find an immediate answer and you click to the next website.
Helping the people that come onto your website with their questions is key…otherwise they will go somewhere else. FACT!
#4. Redirect Your Enquiry
You probably are pretty quick now at spotting those people who are price shopping and are never going to be your ideal customer. So having content you can share with them is really important. It helps you spend your time on the phone with people who want to use your services if you can redirect the others quickly and efficiently.
Blog posts about cheap Pet Sitting Options and What To Ask A Pet Sitter Before Your hire Them and great tools to use so that you can still be useful to that person. You never know when they will be back to you and might be an ideal customer.