There are so many ways that you can get traffic to your website, but the one we are going to talk about today is Blogging.
In a way it makes sense to cover this first, because you need to learn to create your own content to share with your potential customers in order to get the most out of Social Media.
There are lots of things I could tell you about blogging and what makes a blog post successful in driving traffic to your site, but lets focus on these few reasons.
Reasons A Blog Post Will Drive Traffic To Your Site
Your Blog Posts Are Interesting.
This is most important in my mind. Nobody wants to read a blog post that sends them to sleep. They want something snappy and informative that is easy to read. They don’t want a long and boring post that is of no interest to them. Think about the type of customers you have/want and write for them.
Are they busy people who don’t have time to spent reading lengthy posts. If so it is likely that they just want their questions answered very quickly and in the most concise way possible. Don’t get caught up in making your posts a certain number of words. Decide what questions you are going to answer and get to the point quickly!
Your Blog Posts Are Being Shared
So you have written this great blog post and you are so proud of it! Now What? You need to get that blog post in front of as many people as possible. Do not think for a second that your customers are waiting for you to update your blog each week so they can read your latest article. It just doesn’t work like that.
You need to share it on Facebook, Twitter, Pinterest, Instagram and Google Plus to make sure as many people see it as possible. And don’t be afraid to share it more than once. Your customers might not see it the 1st, 2nd, 3rd 4th or 5th time you post it.
Don’t forget to make it easy for other people to share your blog posts – have social share buttons on your site.
You Have a Consistent Blogging Schedule
There is nothing more off putting than going to a blog on a website and seeing it wasn’t updated in the last 2 years. For me it just puts me off doing business with that company. If you are not going to blog, then don’t have a link that says blog on your website. It’s similar to having a twitter feed on your website that shows you didn’t send a tweet in the last 6 months. Why would you do that?
If you are going to blog then do it consistently. If that’s once a month then fine – but stick to it.
Be realistic about your schedule and do what you can easily manage. There is no point creating a crazy content schedule that you will never keep up with.