Blogging is something that, if you read my blog regularly, you will know that I am very passionate about. I can’t imagine why a company wouldn’t want to take advantage of this free form of marketing. But in order to have a blog for your Pet Business you need to be prepared to invest time or money to get great quality content on your site.
I am a big fan of hiring people to help you with your business so that you can grow it and blogging is certainly something that you can consider hiring out.
Factors to Consider Before You Hire A Blogger For Your Pet Business
Is the Blogger Familiar With Your Industry?
If you are hiring someone to write for you then you want to make sure that they are familiar with the pet industry. You want someone who knows the lingo that is commonly used and can write in a style that will resonate with your readers.
You also want someone who has a passion for pets. Most people that use pet related services are huge animal lovers and it’s important that this love for animals comes over in your blog posts. You want a tone to them that is professional, but that your ideal customers can relate to.
Are You Planning To Train The Blogger?
If you are serious about making your blog posts work for you and driving traffic to your website, then you will probably want to train your blogger to make sure they are including the correct keywords and phrases in your posts, the right subheaders and call to actions. They will also need to know how, and where, to add pictures to your blog posts and also how to correctly complete your SEO plugin.
Investing in training them will mean you are producing good quality blog posts that Google will love, rather than just throwing up content they write just to say that you blog.
What Involvement Are You Going To Have In The Process?
How much time do you have to commit to the process? Are you willing to invest time in training and reviewing the blog posts that your blogger creates? There is a real difference in how a well-constructed blog posts performs to one that is rushed and not Google friendly.
I know from my own blog that how much time I personally spend on the blog perfecting it has a direct effect on how successful it is. Those blog posts that I have written or heavily edited for SEO purposes are always much more highly trafficked.
Where Can You Find Someone To Blog For You
If you have people on staff that have a talent for writing then why not get them involved in blogging for your business. It’s a great way for them to try out a different role in the business and also for you to get the content that you need.
If they are a natural on camera then you could even consider allowing them to create videos for you. Some people love the camera and video content is an excellent way to read more potential customers.
There are lots of freelance websites that you could put an ad up for a writer. Make sure you are clear about the length of blog posts and typical subjects that you would like them to write about, and also your budget.
You might want to even use them to do research for you and then you put together the blog article. This can be a great way to save time at the research stage.
Your local college might have people who are looking for part-time work writing. They could be studying business or English, or might even be doing an animal qualification.
Put a job ad on the notice board outlining what you are looking for and ask to see some of their previous written work before you hire them.
There are lots of copywriting services that you could approach. This wouldn’t be the cheapest option available, as like with any professional service they have a professional rate. However, you will find the quality of writing is good.
Make content with them and see what they are offering, if they have someone who is familiar with pets and what their costs are.
You can find people on Fiverr to do pretty much anything you want. It might take a while to find the perfect blogger, but you may find someone who can put together something that you can quickly, and easily, edit yourself.
Research is time-consuming, so Fiverr might be a good place to get this done cheaply. For example, if you are writing a blog post about a particular breed you could have them get you all the info you need for it.
Who Should I Choose To Blog For Me?
I would recommend using a couple of sources for blogs. Perhaps get someone to do research for you and someone else to write blogs. I would get involved yourself and write as much as you can, taking care to really focus on making sure that the blog is well structured and SEO friendly.