If you work hard to create a blog post for your customers then it’s important that you promote it and make sure that you get as much value out of it as possible.
It pains me to see someone write a blog and promote the link once and then say blogging doesn’t work. Or they say I have 100 blogs written – but they have done little to promote them.
Social Media moves really quickly and your Facebook Timeline is different every time you look at it. I know I scroll down quickly to see if anything catches my eye and if it doesn’t I move on and do something else.
If you think that people go into your website and find your Facebook page to look for your latest articles then you would be wrong.
Which is why you have to stand out from everything else that people are posting. You have to be unique.
5 Tips to Get The Most Out of Your Blog Post On Facebook.
#1. Good Images
This for me would be the most important. If you have a really poor quality picture who is going to be interested in clicking in to see what you have to say.
Make sure your images stand out as being your brand. Write the title of the blog on the picture, add your logo and make sure it’s sized correctly to fill up the most space in the timeline.
#2. Different Headlines
When you post your link on Facebook you can choose to change the picture. So why not try a different headline. Maybe the one you wrote isn’t catching people’s attention.
It will give you a good idea of what headlines work in general for your business.
#3. Engaging Questions
When someone just posts a link to their blog and says nothing why would that encourage someone to click on the blog post. You need to create some buzz, get people interested and excite them about what you have to day.
If you don’t ask you won’t get is very true. If you are expecting comments then ask for them.
What do you think of this? Tell me your thoughts? Has this ever happened to you?
#4. Share At Different Times of The Day, Week, Month
If you are posting your blog once and hoping for the customers to come flooding in then think again. Chances are with one posting hardly anyone saw it. Looks at your insights on facebook and post when people are online.
Post when you think the article will be useful. An article about things to do on the weekend is not very useful first thing Monday morning when people are not in the mood to make plans for the weekend. An article about beating the Monday morning blues would be more appropriate.
Take quotes out of your blogs and create images to promote on Facebook. Maybe you can take something inspirational from the blog post to share.
Maybe you can get someone to create you an infographic from the post. Something professional and slick looking.