For me Content Marketing and SEO go hand in hand. But lets look at the ‘official’ definition of them both.
So what is SEO according to Wikipedia?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results – often referred to as “natural,” “organic,” or “earned” results.
And what is Content Marketing according to Wikipedia?
When I look at these definitions I don’t think you can really have one without the other. By default it should just happen naturally that if you create content that your SEO efforts will get the blog seen.
- You write content to get seen by the search engines – so that is content marketing – maybe a blog post?
- And then by default are using words and phrases that you know people are looking for online in order to reach more of your ideal customers – which is SEO?
For example, I decide to write the article How Much Does A Pet Sitter Cost?
I already have my title which is likely to be something that my ideal customer will type into Google.
Then I have my keyword, which I am likely to use a few times in the title.
I’m not sure it really needs to be any more complicated than that when it comes to creating content for your site
If you are creating content (blogs, ebooks etc) which your customers wants to know about and using the words and phrases they are likely to search to find that information then you have it nailed.
Now obviously there are lots of SEO elements when it comes to your site, the layout of it, the speed of it and it’s general user friendliness. But looking at just creating content and SEO and how they directly work together I actually don’t think there is any need to think too much more about it.
As a small business we need to embrace content creation and do our best to get the right words and phrases into the article in a natural way.
Do you need to be a Content Marketing and SEO expert – NO! You just need to help your customers, answer their questions and write about subjects that interest them.