Halloween is a really fun time to promote your business and so I wanted to give you some ideas on things you can do to get more customers this time of year.
And…One of the good things is that once you create this content you have it for next year!
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When you are marketing your business it’s important to make sure that you are not putting all your eggs in one basket and that you have more than one method of bringing traffic to your website.
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We all know that’s it much more fun if you have an engaged social media following. After all it’s not much fun if you post on your social channels and everyone ignores you!
This is why it’s important to post content that starts a conversation rather than just broadcasting to your audience every day.
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I think we all make the excuse of not having time – I know I spoke about this before when it comes to blogging and the fact a lot of people say they don’t have time for it.
But I think one of the things a lot of us do as business owners is that we think that we need to be working non stop on our business –
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It’s weird really as if you went to a party you would know how to talk to people wouldn’t you? I mean you wouldn’t just stand there panicking about what to say.
So it’s not that we don’t know what to say on social media,
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Whether you are blogging or creating social media posts then everything around you is great inspiration.
I am not talking about copying other people – that is not cool! But we all get inspired by things we see and as long as we put our own spin on them then that’s perfectly fine.
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The answer to this question is pretty simple.
Stop focusing on you and start focusing on your customer. That’s all you need to do.
Instead of thinking about what you want to sell and yelling it as loudly as you can at your potential customers,
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When I am on twitter I am always attracted to tweets with images. As a business owner though it can be time consuming to create images specifically for your twitter account.
Ideally they should be sized correctly so they show perfectly in the Twitter stream and that can be just another job to add to the list.
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If you are not adding the most awesome images to your blog post and your social media channels then we need to chat! As I keep saying, images are so important to attract your ideal customers and make you stand out in a very busy online world.
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