Every year I sit down and make a plan of how I am going to market my pet business throughout the year.
Why?
Because without it I know I would do nothing OR I wouldn’t do a very good job of things that I did do!
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If I had to pick the most common question that I get asked then it would be “How Can I Advertise For More Pet Sitting / Dog Walking Customers?”
The problem that I think occurs a lot of the time is that we only start looking for more customers when we don’t have enough of them,
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Have you ever thought about adding more Personality To Your Marketing?
It can be tempting when you start a business not to put yourself as the face of it. You want to appear professional, you maybe worry if you show yourself as the owner people will only want to deal with you or maybe you just don’t like having your photo taken!
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We’ve all looked at a companies reviews before we use their services or buy their products. It’s natural to want to make sure that the company you are dealing with has a good reputation.
Especially if you are leaving your pets with them!
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In an ideal world our customers would use us every day and we would be fully booked all the time. But recent times have shown us that this can’t always be the case – and in this instance it’s through no fault of our own.
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I created the Pet Business Owners membership because I wanted to share what I had learnt from growing my own business with others who were either just starting out or who wanted to grow dramatically.
My passion definitely is marketing but that doesn’t mean that’s all we cover in the membership.
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Owning and running a business can be lonely. And often if you need feedback and advice the only places to find it are in free Facebook Groups – which let’s face it are probably not always the best place to go to make decisions about your business.
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In my last blog post I talked about how it was important to market your business during these uncertain times and keep top of mind with your customers and potential customers.
Today I want to run through 5 key activities that you should focus on now while you have some extra time –
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It’s that time of year. When we get excited for the fresh new start a new year brings – a new DECADE! Even better!
And gone is the old you who goes gung ho for the first 3 weeks of January only to slip back into your old ways and not see any results again next year!
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It’s likely that you didn’t just set up your website last week and that you have been using your current website for a long time. But when was the last time that you stopped to look what kind of experience your customers are having when they come onto your website.
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