As a business owner we often wear many hats, but one thing we need to consistently be doing is getting our business in front of as many people as possible.
It’s no good suddenly deciding on a Monday morning I need 5 new clients, you need to be working on building a relationship with people long before that so you have a steady stream of enquiries coming into your business all the time.
If you are only getting a few enquiries a week or 10 enquiries a week it doesn’t matter – all of these techniques will help you get seen by more people.
5 Ways To Get Your Business Seen By More People Online
#1. Consistent Effort
If you want to attract people to your business you do need to be very consistent with your marketing efforts. There is no point marketing your business like crazy for a week and then doing nothing for 6 weeks. Rather a steady stream of consistent effort will give you much better results.
So if you decide you are going to use Facebook to market your business then you need to commit to regularly posting on Facebook and more importantly engaging with your ideal customers.
#2. Social Media
Social Media is a great way to make people aware of your business and remind them that you are available to help them with their pets.
It’s also a great way to share your blog posts and let people see that you are an expert in what you do, that you have a huge interest in pets and that you are knowledgeable in your field of work.
Choosing the right social channels is important – so the ones where your ideal customers are hanging out.
It’s also important that you don’t spread yourself too thin. It’s much better to be an expert on one social media channel than just average on a few of them.
#3. Search Friendly Website
One of the easiest ways to generate a consistent number of visitors and enquiries to your website is to write content that your ideal customers are searching for in Google.
Well written SEO friendly copy and blogging can help with this so that when Google is looking for the most relevant piece of content to show to someone they will choose yours.
Make sure that your content is answering your customers questions, is clearly laid out and easy to read. People are very busy and don’t want to search your entire site looking for the information they require.
Blogging is one of the best ways to drive traffic to your website. Each time you add a new blog post to your website you are giving potential customers another chance to find your business.
Think about all of the questions people have about what you do and how you do it. You can also write about general issues to do with pets, stuff happening in your local area and things your ideal customers care about.
Don’t limit yourself when it comes to blogging – thinking outside the box and becoming the local resource for everything in your area can quickly make you the most visible Pet Care company in your area.
#5. Email List
Email marketing is a really good way to get yourself in front of a list of ideal customers whenever you want to sell something.
The key though is to attract the right people onto your list in the first place.
By offering a valuable incentive to join your list, such as an Ebook or a checklist, you can attract people who might also be interested in your services.