If you don’t know what an Awareness Day is then get ready to be amazed that there is an Awareness Day for everything . You name it there is a day to celebrate it. From chocolate cake day to love your pet day.
Some are more serious topics, but a lot of them are just fun – like national taco day and donut day (yum!).
What’s great about them is that they are great for sparking ideas for your marketing – if you don’t overuse them and annoy your audience by celebrating every awareness day ever created.
How To Use Awareness Days To Market Your Pet Business
Before we get into the ways you can use awareness days a couple of things:
1. You don’t have to mention every pet related awareness day/week/month that there is. Pick the ones that resonate with you and you feel inclined to create content around. .
2. Sometimes a blog/tip post is better than a graphic just saying Happy X Day, for example sharing tips about pet dental health is much more valuable to your audience than sharing a graphic saying Happy Pet Dental Health Month.
3. If you are using an awareness day to inspire your marketing don’t feel you even have to mention that awareness day. Some you might use literally – like Love Your Pets Day. This is a great day to say, hey it’s Love Your Pets Day lets celebrate and share some pics of your pets.
Where as other days, like National Chocolate Day, you might decide to use it as inspiration for an educational post about the dangers of chocolate for pets.
With these tips in mind here are…
3 To Use Awareness Days To Market Your Pet Business
#1. Polls / Questions
Polls/Questions are a great way to create engagement on social media. People love to give their opinion or tell you about themselves. So it’s a great way to start a conversation.
Here are a few examples of awareness day inspired questions – some are more directly connected to the day and others are used to inspire a related question.
Groundhog Day
- Have you seen the movie Groundhog Day?
- Groundhog Day – Love or Hate the movie?
Thank Your Mailman Day
- Does your dog love to bark at the mailman?
- What are your tips to keep your dog from barking at the mailman?
International Dog Biscuit Day
- Do you bake for your pets?
- What’s your dog’s favourite treats? Meat or biscuit?
#2. Blog Posts
Awareness days can be great for helping you come up with blog ideas. However don’t forget to vary your blog content with more local content and also content about your services.
Here are some examples:
World Radio Day
- Should you leave the radio on for your dog? Pros and Cons
- 5 Ways to keep your dog occupied while you are at work (one of these could be leaving the radio on)
Random Acts Of Kindness Day
- 5 Ways you can help rescues in X Town
- Rescues in X Town that have cats and dogs looking for a new home
Dog Training Education Month
- How to train your dog to sit, stay, roll over etc.
- 5 reasons to train your dog as a puppy
You might also enjoy reading: The Pet Business Owners Guide To Blogging For Your Pet Business
#3. Email Newsletter Content
A regular newsletter is a great way to keep connected with your customers and people who have signed up to receive a regular newsletter from you.
Awareness days can spark ideas for your newsletter. For example:
- Dog Training Education Month – you could include a training tip each week of the month or maybe every week if you offer dog training.
- Dog Biscuit Appreciation Week – you could include a monthly recipe for dog/cat treats
- Love Your Pet Day – you could direct people to share pics of their pet on your social media.
- You could also share your own blog content in your newsletter.
- And even ask people a question and get them to reply back to you.
You might also enjoy reading: Why Newsletters Are So Important For Your Pet Business
What are you going to try in your marketing? Let me know in the comments below.
